Creative Director Moonlighting as Password Security

Please create a new password for your account.

Password123

You’ve used this before. We’re looking for something fresh.

Password123!

Your password is too similar to your previous idea.

Letme1n

This still feels pretty first thought. Keep going…

dingDong!

Try exploring some other ways in. Go back to the brief: min 8 characters, at least one number and symbol.

Kn0ckKn0ck

Feel like I’ve seen it before.

Psst!

Yeah, no. What would David Droga do?

An app that scans your retina for identification and manages to donate to charity at the same time.

Great. But we’re only looking for a password word at this stage. We could look at this down the track.

fhgjfldjfdK01

Random. What’s the human truth behind the idea? I don’t get it.

pa$$word123

You’re not there yet. There’s something in the dollar signs for sure. Can we see what this would look like in all CAPS? 

PA$$WORD123

Why did you change it to all CAPS? There’s no way I would have suggested that.

Helloisitmeyourelookingofor?

Cheesy.

pastw0rdS

Puns are the lowest form of wit.

thereisnopassw0rD

Clever. A little long. Not sure if it’s memorable.

catsR2cool!
Really? Cats have been done to death.  Come on, I know you can crack this.

cre8ivitySux!

Hmm. Is there something that ties to culture or a newsworthy cause?

Loveislove1

Feels a bit tokenistic. What about something so simple no one would ever guess it. Like: Password123!